How to communicate and use accounting to ensure buy-in from stakeholders: lessons for organizations from governments’ COVID-19 strategies
Happy to share a paper published in Accounting, Auditing and Accountability Journal, and developed with Charl de Villiers during my visiting period at The University of Auckland, New Zealand. Our paper aims at understanding how communication strategies and the use of numbers can ensure the buy-in and cooperation of stakeholders by drawing on legitimacy theory. We find that clear, consistent and credible communications, backed up by open access to the numerical data that underlie the decisions, ensure that these decisions are seen as legitimate, ensure that citizens/stakeholders feel leaders are accountable and believe in the necessity of measures taken and that…